In Africa, farmers experience issues in insufficient market access, limited market information and late payments from intermediaries, while vendors - 80% of whom are women - rely on unreliable brokers and intermediaries who often inflate the price of the produce making it expensive for the final consumer.

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Afrikamart addresses these challenges by leveraging on technology to offer a distribution platform for smallholder farmers and a digital purchasing center for vendors - retailers, hotels, and restaurants.

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By doing that, it creates an efficient supply chain with less price risk, less food waste and more convenience for both farmers and vendors.