Our motivation
80 % of what we eat comes from small scale farmers
They are at the base of the food we eat, what we transform, what we export and yet, most of them are poor. This situation is due to several factors. One of the main reason is the multiplication of middlemen between farmers and buyers.
Nearly 70 % of the working population is involved in agri food sector
Agrifood is one of the key sectors in the african economy. 57 % of jobs are in agriculture at the continent scale. Especially in West Africa, 66 % or the working population is involved in agrifood (including farming, food processing, packaging, food transportation, distrubution and retail).
Nearly 50% of mobile penetration recorded in West Africa
The global penetration rate of mobile subscribers reached 47% in 2017, 28% more than at the beginning of the decade. Mobile telephony improves social and economic inclusion and offers new horizons for consumers with instant access to information and mobile payment.